Data & AI for founder-led brands
Most of what you need to grow is already in your business. I find what's working, what's leaking, and where the next pound of growth is hiding, then build it into one place your team can trust.
Twenty years across data and brand, Sony, Lloyds, Virgin Atlantic, Grind, Great Ormond Street, and a founder myself.
If this is you
From the outside it's working: growth, a team, a brand people love. Inside, you can't quite see where the value actually comes from.
The numbers exist. But every important call still routes through you, because nobody quite trusts them.
You've been told to hire a £100k commercial lead, or buy another tool that goes unopened. Neither is the thing.
The Foundation Scorecard
A preview. Your own numbers appear when you take it.
The method
Find where your value is, fix the foundation, then put intelligence on top. Anyone can name the steps. Few hold to them, and fewer build to keep.
Foundation first. Always.
Book a conversation →A fixed, paid first step. I find what's working, what's leaking, and where the next pound of growth is hiding, then come back with a clear, honest picture of where your value sits and what's worth doing about it.
You leave with a decision you can act on, whether or not we go further.
Your scattered numbers and knowledge, finance, operations, marketing, customers, brought into one place, in your language, that the team actually uses. Built with you, and yours to keep.
You leave with one source of truth your whole team trusts.
AI goes on top of the foundation. It learns from it, so anyone can ask a question and trust the answer, only ever as good as the ground beneath it, which is why it comes last.
You leave with answers anyone can get, and rely on.
In order, always. Each step only holds once the one before it does.
Proof
In each, the answer wasn't more data, or more AI. It was the foundation underneath it.
Biology and finance, finally on the same numbers.
A 150-year-old salmon producer. Both teams had data, dashboards and confidence, but ask what it costs to raise a healthy fish and you got two answers. Not missing data; misaligned data. I built one dataset both teams could validate: these are our fish, these are our costs.
AI insights the dealers could actually trust.
Birchstone Markets wanted AI insights and assumed they just needed prompts. But the dashboard had been built in C# over years by developers long gone, with no documentation. Prompts on top would have produced confident answers no one could verify, a compliance risk. I reverse-engineered every calculation and documented the system before writing a single prompt.
From report factory to insight engine.
A global financial-services analytics team was drowning, not in data, in requests. 60+ reports going out, but no answers coming back. I built the operating system they'd never had, intake, prioritisation and design standards, so every report now ends in a recommendation, not a data dump.
Who it's for
The better the fit, the better the work. So here's where I help, and where I don't.
This is for you, if
You're founder-led, past product-market-fit, and scaling faster than your numbers can explain.
You want to see where you're leaking and where you're growing, so you can focus on the few things that move the business.
You're getting ready to raise or scale, and need numbers that stand up to the people writing the cheques.
You want one person who gets the brand and the numbers, not a faceless agency.
It's not, if
You already have a mature data function.
You want a quick answer on the surface, not the foundation underneath it.
You believe the next tool will fix it.
Why I do this work
For twenty years I've watched the same thing inside growing companies: finance, marketing, operations and customers each speaking their own language, their data walled off from one another. Brand treated as one discipline, the numbers as another. To me they were always one.
And everywhere I looked, founders were sitting on goldmines of data, buying tools that never got opened. The value was always already there. It just needed bringing into one place, in one language the whole team could use.
I've sat on the other side of it too: the founder making the big calls on instinct, on numbers she couldn't quite trust. So I build the thing I wish I'd had.
across data and brand
statistics and brand
a premium retail and e-commerce lifestyle brand of my own, a Disney licensing partner
From people she's worked with
Recommendations via LinkedIn
The invitation
It begins with a conversation. We talk through your business and decide together whether the Survey is the right next step.
A clearer view of where your leverage sits, what's working, what's leaking, what's worth doing.
An honest view on whether we're a fit, including if we're not.
You decide in your own time. Nothing begins without a written scope.
Bring your questions. I'll bring mine.
The Survey stands on its own. Where it leads is entirely your call.
Pick a time that works
Not ready to book? Send a question.
Thank you. Your question is on its way.
I'll come back to you personally, usually within a day or two.
Questions
Plain answers to the questions founders actually ask, before any money changes hands.
Do I need to know what I want first?
No, that's usually the point. The Survey is the step that finds it, so you don't need to arrive with the answer already.
Won't AI just do this?
AI does more every year, that's the point. As analysis gets abundant, what stays scarce is one person your team trusts to weigh it and stand behind it. Tools change; that doesn't.
How involved is my team?
Built with you, not handed over. It ends up in your language, and it's yours to keep.
What does it cost?
The Survey is a fixed fee of £8,500. The build is scoped per brand, and we cover it together in the first conversation.
We've worked with consultants before. What makes this different?
You get one person who understands both the brand and the numbers, builds it with your team in your language, and leaves you something you own, not a deck and an invoice.
What if the Survey doesn't find anything new?
It's designed to surface what you haven't. In twenty years, every engagement has. If you think yours is the exception, the first conversation is where we'd establish that, before you pay for anything.
Still on your mind?Ask me directly →
The journal
Short, practical notes from twenty years spent where the numbers meet the brand, what actually moves a founder-led business, and what only looks like it does.
Not ready for a conversation? Start with the writing.
Read The Schema on Substack →Every business I've looked at held more than anyone realised. Yours will too. When you'd like to see it, I'm here.
Bhavneet
Founder · BKRS Consulting Ltd