Data and AI strategy for growing businesses — building the foundations that make data useful and AI possible.
Get startedDoes this sound familiar
The tools were supposed to make things clearer. They didn't.
We're spending more on data than ever. Why do I still not trust the numbers?
Everyone's talking about AI. We bought the tools. Nothing's actually changed.
I know something's broken. I just can't see where.
I've spent 15 years inside financial services, fintech, insurance, retail, aquaculture, and events — building measurement frameworks, data architectures, and analytics practices from the inside. Mathematics from Waterloo. Design from Central Saint Martins. That combination — seeing the architecture underneath things, then making it make sense to everyone else — is what I bring to every engagement.
How I work
Mapping your decisions — what you're trying to see, and what's stopping you.
Finding the fractures — the structural breaks showing up as data symptoms.
Designing the fix — not more tools, but the foundations that make tools work.
You walk away with a blueprint. Then — if you want — we build it together.
The numbers make sense. Your team stops debating the figures and starts deciding what to do about them. Decisions feel like decisions — not guesses dressed up with dashboards.
What we build together
£2,500
An audit of your data, decisions, and foundations. You get a clear picture of what's working, what's broken, and what to fix first.
For founders and CEOs who know something's off but can't see where. For data leaders who need something they can take to their board.
Most people start here →From £8,000
Building what the audit specifies. Measurement frameworks, data architecture, AI readiness — scoped and delivered.
For organisations that know what needs fixing and want it built properly. Typically 4–12 weeks.
From £10,000/month
A strategic partner inside your business. Weekly rhythms, ongoing decisions, building capability in your team.
For businesses that need senior data and AI thinking 2–3 days a week — without hiring a full-time head of data.
Selected work
A 150-year-old salmon producer with half a century of heritage had never seen their whole business in one place. The most valuable data work wasn't building new dashboards — it was getting everyone to agree on what the numbers actually mean.
An FX trading company with data scattered across legacy systems and manual spreadsheets. You can't build intelligence on a foundation you don't understand. AI doesn't fix bad data — it amplifies it.
An analytics team spending 80% of their time fielding ad-hoc requests. No framework, no prioritisation, no space to think. An analytics team without a framework will always be a report factory.