Can’t see where the money’s going?
A 30-minute conversation about how your business actually runs. You will leave with my honest read on where I would look first, and why.
The spreadsheets and the agency reports keep everything moving. They just can’t tell you where the money’s going.
A 30-minute conversation about how your business actually runs: where the numbers live, which decisions feel like guesses, what you have already tried. No pitch. You will leave with an honest read on where to look first, and a clear next step either way.
Three questions, and then a read-back.
Usually the stock buy, the channel spend, a hire, or a price.
The sell-out nobody saw coming, the stock still sitting there, the marketing bill you couldn’t judge.
The agency report, the dashboard nobody opens, the finance spreadsheet only one person understands.
Then I tell you what I heard. Built from your numbers, not from a template.
Three things, every time.
My honest read on the first place I would go in your business, and why that place and not another one.
What I would want to see if we went further, so you know what the work would actually involve.
If it is not a fit, I will tell you on the call rather than after it.
These questions come from somewhere.
They’re the wall that founders of brands you’d recognise describe hitting somewhere past the first few million, usually once they’re safely through it.
“We just didn’t know, being a start-up brand, how much stock to procure… We sold six months’ stock in six weeks.”
“At one point we had two weeks of orders sold but we didn’t have any inventory.”
“We have so many people just throwing money at advertising, and they’re wondering why there’s no traction… Otherwise, you’re putting money down the toilet.”
This is for you if
- ✓You run a consumer brand that is scaling, and the numbers have stopped keeping up.
- ✓You have wholesale, retail and direct, and each one tells a different story.
- ✓You can feel which products will fly, but you cannot prove where the profit sits.
It is not for you if
- ✕You want a dashboard built and nothing else. That is a job for a developer.
- ✕You already have one picture of the business that everybody trusts.
- ✕You are looking for a full-time hire. This is fractional by design.
Bhavneet R Saini
The job has been the same in every business I’ve walked into: find where the value actually sits, get the business to one trusted picture it can decide from, and build from there. I’ve done it for SharkNinja, for Ocado and Sony, for a salmon producer whose biology, finance and operations each ran on their own numbers.
And I have been the founder too. I ran Chapter & Ink, a multi-brand stationery and gifting business with Disney, Ted Baker and Kate Spade licensed ranges, so I know what it is to hold every decision in your own head while the stock arrives and the bills don’t wait.
Thirty minutes, no pitch, and clear next steps either way.
Book a First Look Thirty minutes. No pitch.